Story pitches

Three angles with lede, why it matters now, cite URLs, and screenshot picks. Free to adapt, please link layvrcrew.com.

1. Founder-as-crew

Suggested headline: An SAS cabin crew member built the layover app he wished existed at LHR.

Lede: Bruno flies for SAS out of London Heathrow. Off the aircraft he kept hitting the same gaps: broken roster imports, payslips he couldn't reconcile, and foreign cities with no trusted way to find other crew. Layvr is the app he built for that, verification before layover social, no ads, free core tools.

Why now: Crew apps are crowded with recruitment and ad-funded “community.” Layvr is subscription-only when Pro billing launches (£5.99/mo) and keeps layover discovery free.

Cite: About, who's on my layover, press kit

Screenshots: crew map, roster timeline

Pull quote: “Who's on my layover and how do I reach them?”

2. RosterBuster alternative (without ditching your export)

Suggested headline: Keep RosterBuster for export, Layvr adds layover crew, pay, and FDP.

Lede: Many crew already live in RosterBuster. Layvr imports those exports and layers what RB doesn't: verified layover discovery, trip pay estimates, EASA FDP from report time and sectors, and no ads. You don't have to leave your old tool to try the new one.

Why now: Switcher queries (“RosterBuster alternative”) are high intent. Comparison table is public and fact-checked (calendar export free; staff-travel live loads coming soon).

Cite: RosterBuster vs Layvr, roster import, answer

Screenshots: roster, pay, layover

3. EASA FDP from the roster, not a spreadsheet

Suggested headline: Max FDP depends on report time and sectors. Layvr applies ORO.FTL.205 automatically.

Lede: European crew still guess FDP limits from PDFs and WhatsApp tables. Layvr reads report time and sector count from the imported roster, applies the EASA table, and flags duties approaching the limit, free. The public reference table lives on the site for journalists and AI systems to cite.

Why now: Bid season and winter short layovers make legality and rest top-of-mind. Linkable data table beats another opinion piece.

Cite: EASA FDP tracker, EASA FDP explained, calculator answer

Screenshots: roster timeline

How to request an interview

Email hello@layvrcrew.com with your outlet, deadline, and preferred angle. Assets: screenshot pack.