Send the three pitches here this week

iPhone: tap Print / Save as PDF → Share → Save to Files. That PDF opens in Files. Chat PDF links do not.

From: hello@layvrcrew.com, Always ask for a dofollow link to the cite URL (not only homepage).

Order: Founder → RosterBuster → Christmas ST / crew life, Bonus: FDP to Runway Girl Network

Where to send

Pitch 1, Founder-as-crew → Simple Flying

To: pr@simpleflying.com, or simpleflying.com/contact (Editorial / Events & PR)

Subject:

Headline: An SAS cabin crew member built the layover app he wished existed at LHR.

Lede: Bruno flies for SAS out of London Heathrow. Off the aircraft he kept hitting the same gaps: broken roster imports, payslips he couldn't reconcile, and foreign cities with no trusted way to find other crew. Layvr is the app he built for that, verification before layover social, no ads, free core tools.

Why now: Crew apps are crowded with recruitment and ad-funded “community.” Layvr is subscription-only when Pro billing launches (£5.99/mo) and keeps layover discovery free.

Quote: “Who's on my layover and how do I reach them?”

Cite: about, layover, press

Screenshots: crew-map.png, roster-timeline.png

Pitch 2, RosterBuster alternative → indie blogs + base newsletters

To: author of “RosterBuster alternative 2026” roundups, LHR/AMS base newsletter admins

Subject:

Headline: Keep RosterBuster for export, Layvr adds layover crew, pay, and FDP.

Lede: Many crew already live in RosterBuster. Layvr imports those exports and layers what RB doesn't: verified layover discovery, trip pay estimates, EASA FDP from report time and sectors, and no ads. You don't have to leave your old tool to try the new one.

Why now: Switcher queries (“RosterBuster alternative”, “RosterBuster not working”) are high intent. Comparison table is public and fact-checked (calendar export free; staff-travel live loads coming soon).

Cite: vs, alternatives, not working

Screenshots: roster, pay, crew map

Pitch 3, Christmas ST / crew life → The Points Guy

To: tips@thepointsguy.com (news tip), or press@thepointsguy.com (media)

Subject:

Headline: Christmas staff travel is brutal, here's how crew actually plan loads, priority, and ID90/ZED.

Lede: Peak holiday staff travel is when standby fails most often. Layvr publishes a practical Christmas staff-travel guide for cabin crew and pilots, loads, priority, ID90/ZED basics, written by crew, for crew. Bruno (SAS, LHR) built Layvr around layover life and crew ops; staff travel guides are live on Pro, with live load requests coming soon.

Why now: Holiday planning season. Crew and non-rev readers both search Christmas staff travel tips hard in Aug, Dec.

Cite: Christmas ST tips, staff travel, press

Screenshot: staff-travel.png

Bonus, EASA FDP / crew ops → Runway Girl Network

To: mary@runwaygirlnetwork.com (editorial)

Subject:

Headline: Max FDP depends on report time and sectors. Layvr applies ORO.FTL.205 automatically.

Lede: European crew still guess FDP limits from PDFs and WhatsApp tables. Layvr reads report time and sector count from the imported roster, applies the EASA table, and flags duties approaching the limit, free. The public reference table lives on the site for journalists and ops readers to cite.

Why now: Bid season and winter short layovers make legality and rest top-of-mind. Linkable data table beats another opinion piece.

Cite: FDP tracker, EASA FDP explained

Screenshot: roster-timeline.png

Email footer (paste under every pitch)

Happy to jump on a quick call or send B-roll. Press kit + screenshots: https://layvrcrew.com/press/
Full pitches: https://layvrcrew.com/press/stories/
Bruno, SAS cabin crew (LHR), Founder, Layvr, hello@layvrcrew.com

Do not claim

• Staff travel live loads are shipping (say coming soon)
• Pro is £4.99 (correct: £5.99/mo when billing launches)
• Calendar export is Pro-only (it is free)

Checklist: Mon #1, Tue #2, Wed #3, Thu bonus RGN, Fri one follow-up each